Arezzo&Co Launches its 6th Brand
São Paulo, February 22, 2018 – AREZZO INDÚSTRIA E COMÉRCIO S.A. (“Company”), announces to its shareholders and the market the launch of the 6th brand in its portfolio: OWME.
With a timeless style, the brand seeks to attend a growing demand of consumers that wants comfortable and beautiful shoes for all occasions. “The key concept of the brand, wellness, was born from the idea of simplify the day by day of the urban and authentic women.” – defines the CEO of Arezzo&Co, Alexandre Birman.
OWME – composed by two words, own and me, which, together express the “owning herself” attitude – was created after a year of qualitative and quantitative research with consumers of different ages.
OWME shoes have structures that wraps the feet curvature and provide comfort all day long. The insole is composed of a memory foam, the liner has a composition of 40% natural cotton fiber and 60% viscose and the heels – predominant medium height and thicker – gives confidence when walking. Among the products, there are classics shoes like scarpins, boots, ballerinas, mules and sandals.
The first store of the new brand will be inaugurated in May, in São Paulo, as well as its own e-commerce.
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