Baw clothing is a DNVB (digitally native vertical brand) with a 100% digital and D2C (direct to consumer) business model that was born in 2014 in Bom Retiro, São Paulo. Today it is one of the most well-known streetwear brands in Brazil, launching biweekly collections with more than 15 thousand SKUs.
The brand is positioned to democratize fashion and create trends with attitude, authenticity and irreverence. Most of the pieces are genderless and campaigns seek to break aesthetic standards. Baw is a reference in its strategy of using influencers to create brand awareness and conversion, being a brand known by young generations.
An extra dose of freedom is essential for you to give your personality to the clothes you wear in your daily life. That’s why Baw breathes innovation and originality, giving rise to pieces that represent exactly who you are, democratizing alternative fashion in search of each customer’s personal identity.