History and Profile
Initially as a men's brand, the Arezzo logo migrated to women's shoes. Its great success was marked by the launch of the Anabela model.
Opening of the First Monobrand store – Gypsy
The 1980s saw verticalization of production in the region of Minas Gerais
Arezzo buys Gypsy and starts selling shoes at factory prices
Start of Franchising operations with 10 openings in one year
Expansion of physical stores and strategy focused on the franchise channel. Closing of industrial operations and focus on retail and outsourcing in Vale dos Sinos.
Focus on R&D, Marketing, Communication and the fast development of models and trends.
The first Arezzo brand flagship store opened on Rua Oscar Freire in São Paulo
Alexandre Birman at age 16 begins to be prepared for business succession
At 18 years of age, Alexandre Birman founded the Schutz brand.
Focus on the consumer and expectation of opening 200 stores by the year 2000
Corporate era
This year saw the private equity fund Tarpon taking a stake in the company, and at the same time the Schutz business was merged into the group.
Anacapri brand was launched – Focused in Quality, price, personality and, above all, comfort
Alexandre Birman launched his own designer label in 2009, with a view to setting up luxury retail outlets worldwide
Arezzo&Co went public. Its shares are listed under ticker ARZZ3 on the Novo Mercado segment of the São Paulo Stock Exchange
Launch of the group's first e-commerce, from Schutz brand
The Schutz flagship store opened in September 2012 on Madison Avenue in New York. This was the group’s first store outside Brazil.
Inauguration of the headquarters in Campo Bom and concentration of production in Vale dos Sinos
Fiever, was born as a cool, unpretentious urban brand aimed at a young audience
Inauguration of the distribution center in Cariacíca - ES
Schutz brand achieved further significant recognition in the US market: the Footwear News “Brand of the Year” award.
Start of the Arezzo brand's Light Project, focusing on smaller cities
Beginning of the digital transformation at Arezzo&Co
Inauguration of the new Arezzo&Co collection space, with more than 100,000 items including shoes, bags and accessories
Arezzo&Co launched its 6th brand. With timeless style, Alme seeks to meet a demand from women who want comfortable but beautiful shoes for every occasion of the day.
Elaboration of the Da Vinci Project: Arezzo&Co's long-term strategic planning
Arezzo&Co announced an agreement to be the exclusive distributor of Vans brand of footwear, apparel and accessories in Brazil.
Fast adaptation to the crisis faced by the pandemic
Historical incorporation - Grupo Reserva becomes part of Arezzo & Co and its lifestyle / clothing arm AR&CO is born
Entry into the Full Plastic market with the launch of the Arezzo Sublabel – Brizza
Launch of ZZ Mall, the group's marketplace, under the creative directorship of Marina Ruy Barbosa
Acquisition of 75% of Brechó Online TROC and entry into the circular economy
Creation of ZZ Ventures - Arm of Corporate Venture Capital to approach the universe of start ups
Acquisition of the Digital Native Brand, Baw Clothing, complementing AR&CO's lifestyle and apparel arm now with Streetwear
Acquisition of MyShoes brand and start of the strategic partnership with Mercado Livre
