TROC

Founded in 2016 by Luanna Toniolo and acquired by Arezzo&Co in November 2020, TROC is an online thrift shop that works to redefine consumer culture and generate positive impact through circular fashion.

Specializing in quality second-hand pieces from premium and luxury fashion brands, one of its differentials is the availability of curator, registration, pricing and sale services on its platform. Within the scope of TROC´s activities, the seller sends the clothes by post office or schedules the collection at home and, after the sale of the items, TROC keeps a percentage of the value.

Recently, the brand opened its first temporary store, the TROC FLASH POP UP, in one of the most renowned malls in Curitiba, its hometown.