History and Profile
Initially as a men's brand, the Arezzo logo migrated to women's shoes. Its great success was marked by the launch of the Anabela model.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/1979-Anabela.jpg)
Opening of the First Monobrand store – Gypsy
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_1.png)
The 1980s saw verticalization of production in the region of Minas Gerais
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_2.png)
Arezzo buys Gypsy and starts selling shoes at factory prices
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_3.png)
Start of Franchising operations with 10 openings in one year
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_4.png)
Expansion of physical stores and strategy focused on the franchise channel. Closing of industrial operations and focus on retail and outsourcing in Vale dos Sinos.
Focus on R&D, Marketing, Communication and the fast development of models and trends.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_2-1.png)
The first Arezzo brand flagship store opened on Rua Oscar Freire in São Paulo
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/1990-Loja-Arezzo.jpg)
Alexandre Birman at age 16 begins to be prepared for business succession
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_6.png)
At 18 years of age, Alexandre Birman founded the Schutz brand.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Loja-Schutz-Recife-PE.jpg)
Focus on the consumer and expectation of opening 200 stores by the year 2000
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_8.png)
Corporate era
This year saw the private equity fund Tarpon taking a stake in the company, and at the same time the Schutz business was merged into the group.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2007-Fusao-Arezzo-e-Schutz-1.jpg)
Anacapri brand was launched – Focused in Quality, price, personality and, above all, comfort
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2008-Inaugurac╠oa╠ao-Anacapri.jpg)
Alexandre Birman launched his own designer label in 2009, with a view to setting up luxury retail outlets worldwide
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2008-Inaugurac╠oa╠ao-AB-1.jpg)
Arezzo&Co went public. Its shares are listed under ticker ARZZ3 on the Novo Mercado segment of the São Paulo Stock Exchange
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/IPO_AREZZO_bovespa4.jpg)
Launch of the group's first e-commerce, from Schutz brand
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2011-ECOMM-SCHUTZ-1.jpg)
The Schutz flagship store opened in September 2012 on Madison Avenue in New York. This was the group’s first store outside Brazil.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2012-Schutz-Madison-Avenue.jpg)
Inauguration of the headquarters in Campo Bom and concentration of production in Vale dos Sinos
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_12.png)
Fiever, was born as a cool, unpretentious urban brand aimed at a young audience
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2015-Criac╠oa╠ao-Marca-Fiever.jpg)
Inauguration of the distribution center in Cariacíca - ES
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_14.png)
Schutz brand achieved further significant recognition in the US market: the Footwear News “Brand of the Year” award.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_15.png)
Start of the Arezzo brand's Light Project, focusing on smaller cities
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2017-Light-1.png)
Beginning of the digital transformation at Arezzo&Co
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2018-TD.jpg)
Inauguration of the new Arezzo&Co collection space, with more than 100,000 items including shoes, bags and accessories
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/IMG_7187-scaled.jpg)
Arezzo&Co launched its 6th brand. With timeless style, Alme seeks to meet a demand from women who want comfortable but beautiful shoes for every occasion of the day.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2018-Inaugurac╠oa╠ao-Alme-OSF.png)
Elaboration of the Da Vinci Project: Arezzo&Co's long-term strategic planning
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_19.png)
Arezzo&Co announced an agreement to be the exclusive distributor of Vans brand of footwear, apparel and accessories in Brazil.
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2019-Incorporac╠oa╠ao-Vans-3.jpg)
Fast adaptation to the crisis faced by the pandemic
Historical incorporation - Grupo Reserva becomes part of Arezzo & Co and its lifestyle / clothing arm AR&CO is born
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2020-RESERVA-3-scaled.jpg)
Entry into the Full Plastic market with the launch of the Arezzo Sublabel – Brizza
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/NH20_700_AREZZO_BRUNA-MARQUEZINE_DIA-015003_Easy-Resize.com_.jpg)
Launch of ZZ Mall, the group's marketplace, under the creative directorship of Marina Ruy Barbosa
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/2020-ZZ-Mall-1-scaled-e1635357290997.jpg)
Acquisition of 75% of Brechó Online TROC and entry into the circular economy
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/LFP_7597-1-scaled-e1635445719943.jpg)
Creation of ZZ Ventures - Arm of Corporate Venture Capital to approach the universe of start ups
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Screenshot_26.png)
Acquisition of the Digital Native Brand, Baw Clothing, complementing AR&CO's lifestyle and apparel arm now with Streetwear
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/Imagem-do-iOS.jpg)
Acquisition of MyShoes brand and start of the strategic partnership with Mercado Livre
![](https://ri.arezzoco.com.br/wp-content/uploads/sites/856/2021/10/4U8A3353-1.jpg)